Rank Higher, Sell More with Amazon WebStore
Sales growth is the ultimate measure of online business success. From Search Engine Optimization to merchandising widgets to comprehensive analytics, Amazon WebStore gives you the tools and features you need to drive traffic, improve conversion, and encourage repeat purchasing—without large up-front costs.
Drive customers to your online store
Amazon WebStore helps you drive customers to your site with Search Engine Optimization, Comparison Shopping Engine management, email marketing and Search Engine Marketing. We also help you track and optimize your traffic with leading web analytics solutions. WebStore improves the natural search results for your products by automatically submitting your product data to Google Product Search and your XML Sitemaps to major search engines for instant indexing. WebStore also enables you to manage content rich data feeds on multiple comparison shopping engines. We've formed relationships with key providers to bring you industry-leading marketing capabilities. WebStore's email marketing offers a seamless customer opt-in for email communication, upload of customer email lists for targeted marketing, and measurement of email campaign performance. Our SEM provider gives you access to keyword, creative, bid management and tracking capabilities. And our affiliate marketing networks provide tools to manage export of products, send order confirmations, and track performance of the affiliate channel.*
Leverage Amazon's experience to improve conversion
Amazon WebStore provides you with the promotional tools and merchandising features that shoppers use on Amazon.com. With everything from Recommendations to Bestsellers to Recent History, our carousel of "drag & drop" merchandising widgets is designed to drive sales and increase average order value. Partnering with Amazon also means that you get our ratings and review technology. From day one, your entire catalog will be able to accept customer ratings and reviews, a key driver for increased order conversion.
Get personalized guidance with Amazon Selling Coach
The Amazon Selling Coach is a unique advisory tool that takes advantage of Amazon's vast online retailing experience. Amazon Selling Coach automatically examines all aspects of your Amazon WebStore (catalog, sales, customer search behavior, traffic sources, etc.) and guides you with actionable suggestions on how to improve your business (improve item data quality, maintain inventory for popular items, expand catalog, identify cross-selling opportunities, etc.).
Readily track and optimize your business performance
Amazon WebStore provides a unified seller administration environment called Seller Central, where you can analyze product and channel sales, monitor inventory levels, and track sales across additional channels—phone, in-store order and on Amazon.com. In Seller Central, you can readily access the reports you need to optimize your business performance.
Amazon WebStore is also integrated with Omniture Site Catalyst – a sophisticated analytics tool that includes detailed reporting on traffic, conversion, products, pages, and visitor profiles. It provides customer segmentation capabilities, and supports detailed pathing and fallout analysis. For basic web analytics tracking, WebStore also incorporates Google Analytics.*
Product Benefits
Amazon WebStore enables your ecommerce success by designing and building against your business priorities. Amazon WebStore delivers the critical capabilities to drive traffic, optimize your site for conversion and customer loyalty, and analyze and monitor performance to allow rapid response to opportunities and challenges. Amazon WebStore will help you to:
- Increase conversion and optimize your business by following frequent, automated tips and recommendation from Amazon Selling Coach,
- Reach more customers and improve natural search results with built-in Search Engine Optimization (SEO),
- Improve traffic and increase the "basket" or "cart" size of visiting customers with efficient management of comparison shopping feeds, email marketing and affiliate network marketing, and
- Improve loyalty and return purchases among customers by efficiently managing your business and your website with detail order reports and Web Analytics support.
Key Features
Leverage Amazon's experience to improve your business performance
- Merchandise and promote your products with our ready-to-use carousel of widgets including Recent History, High Upsell Cart, Best Sellers, Flash and Image Widgets.
- Leverage our customer ratings and review technology, a key driver for increased order conversion and customer loyalty.
- Get tailored merchandising suggestions derived from your customer's purchasing behavior data.
- Grow your selection and offerings by easily adding Amazon's products to your catalog using the Amazon Associates Carousel Widget.
- Set up appropriate cross-selling and up-selling merchandise relationships to increase average order value.
- Improve inventory turnover with the advanced promotions engine, like marking down the slower selling items.
Cost-effectively bring customers to your online store
Cost-effectively bring customers to your online store
- Navigation links on home page boost rank of high volume keywords.
- Automatic generation of canonical links to improve search engine relevance of your category and product detail pages.
- Optimized landing pages and meta descriptions increase conversion.
Manage product data feeds
- Automated management of product data submissions and updates on Google Product Search.
- Manage product data feed marketing on top comparison shopping engines (Shopzilla, Nextag, Shopping.com, etc.).
Launch e-mail marketing campaigns to build loyal customer base (non-Amazon customer accounts only, available Q3 2010)
- Quickly integrate with top email marketing providers.
- Seamless customer opt-in/out for e-mail marketing campaigns.
- Define and download customer email lists based on customer actions.
- Track the performance of e-mail campaigns.
Leverage Search Engine Marketing (SEM) to acquire new customers
- Quickly integrate with industry leading third-party SEM provider (available Q3 2010).
- Manage keywords, creatives, and bids on major search engines.
- Receive automated keyword suggestions based on product and site analytics data.
- Monitor the performance of keyword bids.
Engage affiliates to market your products
- Quickly integrate with top affiliate marketing networks (available Q3 2010).
- Manage export of products to affiliate networks.
- Send order confirmations to affiliate providers.
- Track performance of the affiliate marketing channel.
Track and optimize your e-commerce performance with reports and Web analytics
Increase efficiency with unified order reporting
- View a single report of orders recently placed on multiple channels: your WebStore, on Amazon.com, and by agents on the phone or in stores.
- Track shipped and unshipped orders.
Manage payments with detailed reporting
- Quickly check current balance, settlement date, and payment totals for order, refunds, and other transactions on your summary dashboard.
- View detailed transaction reports including order payments, refunds, adjustments, and chargebacks.
- View and download settlement reports that provide detail on the funds to be transferred into your account.
Access Omniture Site Catalyst to understand the behavior of customers on your website*
- View summary and trend reports on key traffic (page views, visits, and unique visitors), cart, and conversion (orders, revenue, units) metrics.
- Track the business performance of specific products and marketing campaigns.
- Determine which traffic sources provide the most traffic and convert best on your website.
- Understand your website visitor profile including geographical distribution and mobile browser usage.
- Identify points in the website customer experience where customers drop out using advanced pathing and fallout reports.
- Use Clickmap to visualize which page elements customers are clicking on.
- Schedule and receive automated alerts when key metrics exceed or fall below expectations.
Use free Google Analytics to understand basic website metrics
- Track page views by URL.
- Track total unique visitors, visits, traffic sources.
[*Additional fees apply to send email, bid on keywords, use affiliate partners and comparison shopping engines, and access Omniture SiteCatalyst.]
