Amazon WebStore - Product Guide

Welcome to the Amazon WebStore Product Guide. This guide is designed to familiarize business owners with Amazon WebStore so that they can make an informed decision about joining the WebStore seller program.

Although Amazon WebStore has many components and capabilities, it is essentially a tool for improving ecommerce strategies and effectiveness. WebStore does this by helping business owners address three of the most commonly identified ecommerce challenges:

• How to optimize growth,
• How to improve the customer experience, and
• How to control and reduce the total cost of ownership (TCO).

Amazon WebStore provides seller capabilities that span the range of desired ecommerce functionality. It can help business owners maximize selling opportunities and provide customers with the kind of positive online shopping experience that will help retain them as loyal customers in the future.

The benefits and capabilities identified in this Overview will help business owners understand why Amazon WebStore is the best choice to establish a business on the Web. Other ecommerce solutions offer some benefits and capabilities, but only WebStore provides such a reliable and comprehensive solution.

Achieve Objectives to Ecommerce Challenges

The features and functionality of Amazon WebStore can help business owners transform their ecommerce challenges into achievable objectives. The following list provides some of the primary ways that WebStore can help an online business meet specific objectives and be more successful:

• Growing business and increase sales:
  • One of the more obvious ways to increase sales is to access new customer segments and markets.
  • Other ways to increase sales include finding ways to increase the number of sales channels used and improving merchandise offerings.
• Increasing customer loyalty and retention to stay ahead of the competition:
  • The vast amount of information on the Web means customers are increasingly savvy and will need timely, intelligent choices.
  • Savvy customers also know what they want, and they appreciate it when sellers – online or otherwise – understand this and provide them with what they want.
• Reducing TCO as much as possible:
  • Business owners need to be able to operate an ecommerce business without significant additional merchandising expertise.
  • Similarly, business owners need reliability and scalability to operate a business without significant additional IT expertise.

Benefit from Accomplished Objectives

The rich functionality and considerable number of features in Amazon WebStore accomplish the identified objectives to provide the following benefits:

• Business owners can increase sales by quickly designing and deploying a state-of-the-art multichannel solution across store, Web, phone, and customer service channels.
• Business owners can increase customer loyalty and retention by leveraging core Amazon technologies to monitor, measure, and optimize an ecommerce Website for customer buying behavior and sales across all channels.
• Business owners can reduce TCO by using the feature-rich, do-it-yourself tools in WebStore to deploy and manage a Website on the extremely reliable Amazon infrastructure.

For more information, download Amazon WebStore Product Guide for Sellers.